Blog

Guides for teams that make calls for a living

Cold calling software, dialling, spreadsheets and the UK rules, written for sales teams rather than search engines.

Office dialler / auto dialler
Auto dialler or click-to-call? How to choose a dialler for a small sales team
Predictive, power and click-to-call diallers explained, plus why a desk-phone office dialler is rarely the right choice for a small UK outbound team.
1 October 20263 min read
Cold calling spreadsheet
Cold calling from a spreadsheet: where it breaks and what to use instead
Most outbound teams start with a spreadsheet. Here is exactly where a calling spreadsheet falls over as the team grows, and what to move to when it does.
1 October 20263 min read
Cold calling software
Cold calling software: what to look for before you buy
A plain-English buyer's guide to cold calling software for UK sales teams: the features that matter, the ones that don't, and the questions to ask before you sign.
1 October 20263 min read
Cold calling without a CRM
How to run a cold calling list without a CRM
You do not need a CRM to run a disciplined outbound calling operation. Here is how to structure a list, track outcomes and follow up, and when to add a CRM.
1 October 20262 min read
UK cold calling rules
UK cold calling rules: TPS, PECR and call recording in plain English
What a UK sales team needs to know before cold calling: TPS and CTPS screening, PECR, caller ID, calling hours and telling people you are recording.
1 October 20263 min read